Referrals are the lifeblood of the real estate business. Even though marketing and branding play an important role, the human connection still reigns supreme.
Referrals are a testament to your expertise and the exceptional service you provide to your clients. When someone trusts you enough to refer your services to a friend or family member, it is the highest compliment. It is essential to express your gratitude sincerely, not only because you are grateful for the referral, but because if they’ve referred you once, it’s likely they will tout your services again.
One powerful way to express your gratitude is by writing a thoughtful and heartfelt thank you note, maybe even with a small gift attached.
The core of your thank you note should express your genuine appreciation for the referral. Be specific about how much their trust and support mean to you and your business.
Example: “I wanted to take a moment to express my heartfelt gratitude for referring [Client’s Name] to me. Your trust in my services is truly appreciated.”
Acknowledge the specific referral and briefly mention the client who was referred. This personalizes your message and shows that you value the relationship with both the referrer and the new client.
Example: “I’m excited to have the opportunity to work with [Client’s Name], thanks to your recommendation, and have already taken [this step] to help them.”
Reiterate your commitment to providing excellent service. Let the referrer know that you will do your best to meet and exceed the expectations of the referred client.
Example: “I want to assure you that I will give [Client’s Name] the same level of dedication and professionalism that you experienced when working with me.”
Consider circling back to the referrer’s experience in your thank you note as a final reinforcement of their positive experience.
Example: “Thank you again for your referral – I am overjoyed I was able to assist you in your journey to the point where you trust me with your [family member/friend/neighbor/coworker], and it’s clients like you that inspire me every day.”
While not necessary, a small token of appreciation can go a long way in making your thank you note memorable. You could offer a gift card, a gift from a store in their neighborhood such as a candle, flowers or even a bottle of wine if you know they would enjoy it.
Example: “As a token of my appreciation, I’d like to offer you a $50 gift card to your favorite local restaurant. It’s a small way to say thank you for your support.”
Conclude your thank you note with warm regards and an invitation to stay in touch. This leaves the door open for future interactions and maintains a positive connection.
Example: “Thank you once again for your trust and support. I look forward to helping [Client’s Name] and staying in touch with you. Please feel free to reach out anytime.”
Handwritten notes add a personal touch that stands out in today’s digital world. If possible, consider sending a handwritten thank you card over an email message. After all – working with them to buy a home, you likely know their address!
Writing a real estate referral thank you note is a small yet impactful gesture that can strengthen your client relationships and encourage more referrals in the future. By expressing genuine gratitude, highlighting your commitment, and offering a token of appreciation, you can show your referrers just how much their support means to you. A well-crafted thank you note not only says “thank you” but also speaks volumes about your professionalism and dedication to your clients and their referrals.