JACKSONVILLE, Fla. (Jan. 02, 2018) – The Suddath Companies announces a key addition to its executive leadership team with the appointment of Silvio Cavaceppi as vice president for Marketing and Communications. Cavaceppi assumes the VP position with tenured experience in both marketing and sales management, most recently from a Jacksonville-based energy company as head of Marketing and Business Development as well as 15 years of progressive operations, business development and marketing roles at Lexmark International, Inc., a Fortune 500 global developer and marketer of printing, technology and document workflow solutions.
Cavaceppi is a global marketing leader with a strong record of developing new markets, driving sustained growth and building successful teams. He has 15+ years’ experience building customer-centric brands, executing winning integrated targeted campaigns, and delivering compelling and tailored content for business to business, business to consumer and business to government audiences. He comes as an international business strategist and market developer with significant experience working in both developed and emerging markets. Cavaceppi brings a wealth of experience in digital marketing, lead generation, user experience and marketing analytics, in addition to public relations, crisis communications and internal communications.
He holds a Master’s in Business Administration for International Business with a specialty in Marketing from the University of South Carolina and a Bachelor’s of Science degree in Business Administration with a focus on Finance from the University of Florida.
“Silvio brings a depth of marketing, communications and overall business intelligence to Suddath® we know will be an asset that continues our momentum as a leader in our industries of moving people, businesses and products,” said Michael Brannigan, president and chief executive officer, The Suddath Companies. “He will bring progressive skills in digital marketing and a fresh vision for the integration of marketing and business strategies, as well as strong international experience, which will serve us well as we further expand our global capabilities. I look forward to having Silvio as part of our Suddath team and to many successes ahead.”