Project Profile: World’s Largest Motorcycle Manufacturer

End-To-End Solutions Under One Roof for Bike Week in Daytona Beach and Sturgis

The Challenge

The world’s largest motorcycle manufacturer presented a unique challenge: they were looking for a specialized transportation service provider who could plan, manage and execute a solution for their event and demo marketing all under one roof. Their needs included handling all transportation for consumer events, special event demos at the various dealerships, and the worldwide annual dealer meeting. The true challenge came in the number of events and the short time frame of completion. There were 240 demo events and 30-40 consumer events which were scheduled in an eight-week timeframe. To add to the complexity, their dealer network spans internationally and includes 700-800 dealers.

Project Goal: Develop a complete end-to-end solution under one roof to minimize the need for client involvement operationally.

The Solution

Suddath® built a dedicated team and truck fleet to plan and manage the demo events for the dealers including: display setup, registration, motorcycle handling, rider orientation, dealer education, route selection. We also handled all of the communications, scheduling, documentation, insurance requirements and also provided post-event analytics to the client. Additionally, all consumer event transportation and trade show management, including their international motorcycle shows, was managed by our dedicated team. In addition to the demos and consumer and trade show events, we also handled the transportation of all bikes to two of the biggest industry events: Bike Week in Daytona Beach and Sturgis in South Dakota in which we provided two wrapped demo trucks for showcasing their new electric motorcycle prototype. Suddath was able to manage the client’s entire special events program so they can focus on what they do best – building some of the best motorcycles in the world.


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United States & International

Key Services

  • Specialized transportation and delivery
  • Event setup and tear down
  • Event coordination and dealer education
  • Post-event details and analytics

The Facts

  • 6 dedicated trucks
  • 8 dedicated drivers
  • 30-40 consumer events per year
  • 240 demo events per year